Hey you! Look at me!

Even a robust email list and thriving social media presence aren’t enough to guarantee your success as an independent writer. You will want to seriously consider putting some time and money—yes, money again—into advertising. Marketing experts say that it takes five to seven impressions before someone will respond to an ad. This means that while…… Continue reading Hey you! Look at me!

The Real Deal

Now that you’ve established your brand and social media presence, the last piece of your Author Platform is your website. You need to create a personal space where people can go to satisfy their craving to know everything there is to know about their favorite author (that’s you). Social media is limited in its showcasing…… Continue reading The Real Deal

The Right Stuff

Anyone can independently publish. Just not anyone should independently publish. Don’t get me wrong—it’s not because independent authors are a cliquish set. No, we just like to feel successful, and not every genre has the right stuff to feel successful in indie publishing. Now that I’ve sounded all snooty, I’ll redeem myself by pointing out…… Continue reading The Right Stuff

The Beauty and Beastliness of Self-publishing

Once upon a time there was a lovely author who wanted to write things she loved. So she worked hard, slaving away night and day, between all her other chores, and against all odds, and produced a fantastic tale!But when she submitted her work to agents, none of them wanted it. She was devastated, and…… Continue reading The Beauty and Beastliness of Self-publishing